**Candy Digital Predicts Onboarding 100,000 New Customers in 2023**
*Sports Fans Drive Adoption and Consumption in the Web3 Arena*
The rampant speculation that caused NFT trading to soar and the marquee sports collection NBA Top Shot to rack up more than $200 million in monthly trading during crypto’s last bull run may never return, but digital collectibles startup Candy Digital hasn’t lost faith that sports fans’ love of their favorite teams and players can drive adoption and consumption in the web3 arena.
**First time NFT owners snag tickets**
Candy Digital, a digital collectibles startup, predicts that it will onboard 100,000 new customers to the platform through its digital ticketing product. The company’s CEO, Scott Lawin, believes that this is the most effective way to introduce someone to the space because it is an expression of fandom by purchasing a ticket and attending a game, while also getting an opportunity to receive a digital asset that records that experience. In addition to selling officially-licensed Major League Baseball collectibles, Candy Digital has been offering fans commemorative tickets throughout the year.
Lawin further predicts that in 2024, through its commemorative ticket campaign, Candy Digital will introduce another 250,000 to 500,000 consumers to digital asset ownership. Most people that visit Candy Digital’s platform after going to a baseball game are engaging with web3 for the first time. They have the opportunity to redeem a digital, commemorative ticket and then see the opportunity to purchase a pack of digital trading cards, creating a similar level of excitement with a more dynamic asset than a traditional pack of cardboard.
**Speculative market faded**
While the interest in NFTs and digital collectibles has been largely transformed since the bull run, well-funded web3 companies like Candy Digital and Dapper Labs have continued to target sports fans with digital memorabilia NFTs.
Candy Digital launched its Major League Baseball NFT marketplace in early 2022, following the gold standard set by Dapper Labs for sports NFTs after trading volumes for its NBA Top Shot collection exceeded $200 million in early 2021. Lawin is confident that blockchain-based digital assets will revolutionize sports memorabilia, but he doesn’t expect the heady days of the 2021 bull run to return any time soon. The company raised $38.5 million at the start of 2023 after previously raising $100 million at a $1.5 billion valuation in October 2021.
In conclusion, Candy Digital is focused on the long-term vision of integrating sports fans into the web3 arena through the strategic use of digital ticketing and commemorative NFTs, demonstrating its commitment to bringing the future of sports memorabilia to the present.
I have been a full-time professional writer for over 10 years, and have written for some of the biggest publications in the world. My work revolves around cryptocurrencies and blockchain technology, and I am widely considered to be one of the leading experts in these fields.I have written two books on the subject matter, and my articles have been featured in major news outlets such as The Wall Street Journal, Forbes, and Huffington Post. In addition to writing, I also give talks and seminars on cryptocurrency investing, and am a regular commentator on CNBC, Bloomberg, and other financial news networks.
